Pharmaceutical sector - Virology

CONTEXT: Leadership position attacked by competitors with an important technological innovation. Marketing strategy with exclusive focus on medicine Drug without integration of the Patient Profile

PROGRAM "CENTRIC PATIENT": Market Research focused on the social and professional habits of the patient. Segmentation and alignment with the side effects of competing therapies. Development of a targeted approach and argumentation. Extensive training of medical representatives per cluster of patients.

RESULTS: Significant market share growth in selected segments. Excellent acceptance by a majority of physicians.