Agribusiness - Culinary preparations
CONTEXT
Lack of visibility of the company when turn over is flat and price under pressure by retailers.
PROGRAM
Strategic analysis, to clearly identify the position of the company. Analysis of the evolution of the competition and the product segments. Review of the customer portfolio. Implementation of short-term action plan (quick wins) and a long-term development strategy.
RESULTS
Quick Wins by meeting the customer needs and reducing costs. Implementations of the development strategy lead to an increase of sales (+30% in one year and it continues)